Website Subscription Service & Why it's so important to growing your small business.
Updated: Feb 5
One feature I always include in the websites I design is a free news subscription service for your clients, why do I need this? you may think, I have a Facebook page with "X" amount of likes & an Instagram with "X" amount of followers, well here is why.....
Using Social media is a great way to connect with your clients and show your business' personality but due to complicated logarithms and sponsored ad options, your posts don't get seen by everyone, in fact a business page post can be shown to as little as 10% of your followers/likers !
Having a free news subscription option on your website enables you to build a database of high quality contacts who are interested in your product, you can then keep them up to date with blog posts, (ALL subscribers receive a notification of blog posts in their inbox).
You can create monthly newsletters, product launches etc and your news will get delivered to EVERYONE*
(*Provided they have input their email address correctly).
Not only that I can also incorporate the option to monitor the statistics, check how many emails were delivered (i.e. showing any bounces due to incorrect addresses), how many people read your email, how many people clicked through to your site and more.
If you have a small business and think you don't need a website, this is just one very important reason why you do!
Feel free to get in touch if you think I can help you.
Best Wishes Louisa x